Real Authentic Ingredients was assigned by the professor of my first packaging course.  The assignment was to develop a generic brand, such as Kirkland at Costco.  I wanted to keep it very simple yet unique enough to stand out on any grocery store aisle.  The name in addition to the design was to keep both the product and package as pure and unadorned as possible, only made with the real and authentic ingredients.  Keeping similar elements from product to product, I wanted to ensure that the brand would keep its coherence and solidarity.