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CRAFTSMAN

Develop 3 Similar Ad Campaigns To Reach All Audiences 

Class Project  |  Design With The Intention of Quality & Assurance

The development of these advertising campaign designs was tough yet extremely satisfying as it all came together.  Commissioned as a class assignment, we chose a company we wanted to create for. However, our professor tricked us and assigned at random a company another classmate had picked.  The goal was to reach as many audiences as possible through our ad campaigns.  So I decided to go with the whimsical, humorous, fun route and played upon some old and new jokes while attempting to keep it professional enough for even the most rugged crafts-person.  

PACKAGING CONCEPT & MOCKUP

craftsman_bus_big_ad.png
craftsman_bust_ad.png
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