The purpose of this assignment was to create a brand and packaging to a topic we were given.  Ideally, my purpose was to capture a handmade, whimsical, and mysterious vibe.  In hopes to encourage/entice the consumer and family to take the plunge to purchase this product.  I wanted to capture a higher standard of living through food and fun activities.  The target audience was for young kids and their parents.  Keep in mind Mom/Dad is the primary buyer, so the product needs to communicate how natural it is and is sweetened by fruit rather than sugar, rather than the unhealthy, overly processed, sugar-filled cereals.  I wanted to keep the packaging as well as the contents fun and memorable for kids.  Found within the box are a mystery collectible surprise and interactive glasses used to solve mysteries and puzzled found all around the package.