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The purpose of this assignment was to create a brand and packaging to a topic we were given. Ideally, my purpose was to capture a handmade, whimsical, and mysterious vibe. In hopes to encourage/entice the consumer and family to take the plunge to purchase this product. I wanted to capture a higher standard of living through food and fun activities. The target audience was for young kids and their parents. Keep in mind Mom/Dad is the primary buyer, so the product needs to communicate how natural it is and is sweetened by fruit rather than sugar, rather than the unhealthy, overly processed, sugar-filled cereals. I wanted to keep the packaging as well as the contents fun and memorable for kids. Found within the box are a mystery collectible surprise and interactive glasses used to solve mysteries and puzzled found all around the package.
GRANOL...UH?
Branding & Packaging Concept
Class Project | Design Branding And Collateral of Any Name We Wanted
PACKAGING CONCEPT & MOCKUP



FINAL RESULTS & OUTCOME

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